Why Consistency Beats a Big Following with Rose Griffin

Jul 24

If you have ever wondered whether you need a bigger following or a flawless plan to build something meaningful, this episode will change how you think about that. I'm talking with Rosemarie Griffin, known to most as Rose, an ASHA certified speech therapist and board certified behavior analyst with over 20 years of experience in both public and private settings. Rose is the founder of ABA Speech, which offers therapy services, courses, consultations, and a membership called the ABA Speech Connection, all built around helping autistic students find their voice. She also hosts her own show, the ABA Speech Podcast, and just released her new book, Say It With Me: Naturalistic Tools to Spark Speech and Social Engagement.

What stood out most in this conversation is how much Rose credits her growth to consistency, not size. She posts fourteen times a week and has sent a weekly email to her list of close to 50,000 subscribers since the very beginning, long before either one felt like it was paying off. She also talks candidly about the boundaries she has had to protect along the way, including stepping back from a school job that gave her more balance, even when her own business mentors told her it would slow her growth. And she shares the shift from working one-on-one with clients to reaching people on a much bigger scale through her podcast, courses, and membership, a mindset she describes simply as going from one to many.

Here's what we're getting into:

Why Rose believes an engaged email list will always outperform a big social media following, and how she built hers to close to 50,000 subscribers through weekly consistency
The boundary she chose to protect even when it meant slower business growth, and why she doesn't regret it
How she made the shift from treating clients one-on-one to reaching far more people through her podcast, courses, and membership
What it actually took to write her new book, Say It With Me, one day a week for almost a year, while running a full business

If you have been chasing growth through more followers or more hustle, this conversation is a reminder that steady, consistent effort in the right places will always win.

Connect with Rose:

Website: abaspeech.org

Book: Say It With Me: Naturalistic Tools to Spark Speech and Social Engagement

Instagram: @ABASpeechbyRose

Connect with Hannah:

Website: www.cuedcreative.com

Instagram: https://instagram.com/cuedcreative

Facebook: https://www.facebook.com/CuedCreative

Download the free guide to Step Into Your CEO Era: https://www.cuedcreative.com/ceo

For the full show notes and links, visit: https://www.cuedcreative.com/podcast