How to Rank Higher on Google and ChatGPT Without Redoing Your Entire Website

Jun 24

Blogging is the most accessible and high-return thing a private practice owner can do to rank higher on Google and in AI tools like ChatGPT, and you don't have to be a great writer to do it.

If you have ever wondered why clients who are actively searching for your services are not finding you online, this episode is going to give you a very clear and very doable answer.

I am a huge believer in boots-on-the-ground marketing, referral relationships, and building a real community around your practice. But I also know how powerful it is when your website starts doing some of that work for you, especially during the busy season when you are already stretched. In this episode, I am making the case for blogging as the single highest-return investment you can make in your online visibility right now, and I am walking you through exactly how to do it in a way that actually works.

Here's what we're getting into:

Why Google and ChatGPT are both rewarding fresh, helpful, human-written content and what that means for your practice website
The real reason AI-generated blog posts can hurt your rankings more than help them, even when they sound decent
How one blog post can become an email to your list and at least five pieces of social media content
Why your Instagram captions can now show up in Google search results and how to write them so they do
The minimum blogging consistency that makes a real difference (spoiler: it is one post a month and about 12 hours a year)

Resources mentioned:

Free SLP Keyword Guide

Blogging 101 Course (use code BLOGTODAY for $50 off!)

If you are ready to stop being invisible online and start showing up where clients are already looking, this episode is a great place to start. Hit play and let's get into it.

The ScaleSmart Podcast with Hannah Boeck is made for speech therapists, occupational therapists, and physical therapists who are in private practice, thinking about starting a business, or learning to leverage their skills to make money beyond the therapy room. Have a question you want answered on the show? Head to cuedcreative.com/podcast and submit yours today.