why you need to blog

Updated: Aug 1


We get asked all the time "how to do I rank higher in Google searches", "how can I get more clients", "what should I post about on social media?", "how can I provide more resources to people?"


Our answer??? BY BLOGGING! Did you know that blogging is one of the only free (and easy) ways to increase your SEO rankings while also creating lasting and valuable content?



BLOGGING TO GET FOUND ON GOOGLE

Here's the thing, Google cares about some key things on a website (hint: that can all be accomplished by blogging!), they are:

  • Keywords

  • Relevant content

  • Fresh content

  • A lot of content

  • The ability to get people to your website "organically"

  • The length of time people are on your website

Google ranks sites that receive more “organic traffic” higher than those that get visitors from paid ads and links from other sites.


Google also ranks sites based on the number of keywords they have related to that search topic… but get this, Google punishes you if you use these words in-organically. Meaning that you can’t just write “speech therapy” over and over on a section of your website. They want the words to be connected to meaning and be used appropriately. This is why blogging is an excellent way to increase the number of keywords on your site.


Create fresh content on your website, without having to re-do your full website! Google values fresh content, and more content... and blogging allows you to accomplish both in the easiest way possible.


Reduce bounce rates, so Google doesn't punish you. The longer someone spends on your site, the better your Google rankings are. Blogs are a great way to engage users and keep them on your website longer.



CONVERT MORE VISITORS TO CLIENTS & ADD VALUE FOR OUR CURRENT CLIENTS

People are on the internet most often in search of answers and information. Your blog is excellent for sharing valuable information with your future and current clients. Sometimes we forget what it is like not to know all that we do. Whether you know it or not, you have a lot of great tips, insights, and information to share!

  • Show people you are an expert

  • Answer commonly asked questions

  • Build trust by sharing tips and valuable information

  • Add value by blogging on topics that are helpful for your current clients


FREE MARKETING WITH CONTENT THAT LASTS

A blog post has an average lifespan of 700 days, whereas the average lifespan of an Instagram post is 48 hours and the average lifespan of a Facebook post is only 5 hours! Get off of the social media hamster wheel and create content that:

  • Will last for years

  • Can easily be repurposed into multiple social media posts

  • Share your blog posts

  • Drive traffic to your site by linking to your blog posts in you bio

  • Help increase your visibility on Google


LEARN TO BLOG WITH PURPOSE SO IT'S EASY AND efficient

Are you ready to invest on your SEO & GOOGLE RANKINGS, MARKETING, & SOCIAL MEDIA STRATEGY??? Enroll in our BLOGGING WITH PURPOSE course where you will:

  • Understand why blogging is essential

  • Know where to blog and where to share it

  • Determine what to blog about

  • Generate content ideas based on your target audience

  • Understand how to increase your SEO with keyword-focused content

  • Learn how to create a plan for consistency

Don't write another blog post without this course! We will show not only show you how to use your blogs to increase your SEO rankings and find more clients on Google (goodbye Google ads!!!), we are also going to give you idea-generating tools, writing tips, and time management strategies. INVEST TODAY!